Lian Wang Trading Pte Ltd
DISCIPLINES
CLIENT
Branding, User Research, UI/UX, Collaterals
CLIENT
Lian Wang Trading Pte Ltd
CREATIVE TEAM
Shermin Ng (Lead), Frederick Lee
Shermin Ng (Lead), Frederick Lee
Lian Wang Trading is an established building construction and material provider with more than 25 years of experience within the industry.
Lian Wang Trading was positioned originally as a functional brand, and in moving forward, the brand maintained this position, while elevating its branding value by further emphasising on the range of quality products, experience and knowledge for its stakeholders. This is reflected through the brand essence, “Build As One”, where Lian Wang Trading and its stakeholders have trusted partnerships, enabling both parties to work closely together.
This allows Lian Wang Trading to preserve it original ethos, while enhancing the new brand identity. This is conveyed through the building of tetris like shapes which highlights the professionalism, authenticity and modernity of the brand.
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Brand Touchpoints
These tetris graphic elements is derived from different arrangement of four adjoining cubes where its block-like features showcases the functional attributes of Lian Wang’s products and services. It can be used as a placeholder to hold images and texts to communicate the idea of coming together, or as a bracket to place emphasis on certain words, phrases or subject.
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Lian Wang Trading was positioned originally as a functional brand, and in moving forward, the brand maintained this position, while elevating its branding value by further emphasising on the range of quality products, experience and knowledge for its stakeholders. This is reflected through the brand essence, “Build As One”, where Lian Wang Trading and its stakeholders have trusted partnerships, enabling both parties to work closely together.
This allows Lian Wang Trading to preserve it original ethos, while enhancing the new brand identity. This is conveyed through the building of tetris like shapes which highlights the professionalism, authenticity and modernity of the brand.
User-Centered Analysis
Brand Touchpoints
These tetris graphic elements is derived from different arrangement of four adjoining cubes where its block-like features showcases the functional attributes of Lian Wang’s products and services. It can be used as a placeholder to hold images and texts to communicate the idea of coming together, or as a bracket to place emphasis on certain words, phrases or subject.
