Blue Aqua International
DISCIPLINES
CLIENT
Branding, Logo Design, UI/UX, Collaterals
CLIENT
Blue Aqua International Pte Ltd
CREATIVE TEAM
Shermin Ng (Lead), Rachel Lim, Yulia Saksen
Blue Aqua International is a one-stop solution provider for the aquaculture industry where they provide expert views and solutions for the improvement of health, nutrition and feed quality etc.
This rebranding allows Blue Aqua to take on a ‘Monolithic Brand’ architecture where it adopts a singular system. This ensures that Blue Aqua’s current and new corporate brands will be immediately recognisable to target customers. Blue Aqua’s expertise as a functional brand along with their unending support for the ecosystem is showcased in the new brand essence, ‘Sustain Our Future’.
This is conveyed through the wide range of touchpoints that seamlessly incorporates Blue Aqua’s new brand positioning and identity in order to effectively reach Blue Aqua’s customers both physically and digitally.
This rebranding allows Blue Aqua to take on a ‘Monolithic Brand’ architecture where it adopts a singular system. This ensures that Blue Aqua’s current and new corporate brands will be immediately recognisable to target customers. Blue Aqua’s expertise as a functional brand along with their unending support for the ecosystem is showcased in the new brand essence, ‘Sustain Our Future’.
This is conveyed through the wide range of touchpoints that seamlessly incorporates Blue Aqua’s new brand positioning and identity in order to effectively reach Blue Aqua’s customers both physically and digitally.
Brand Identity
Blue Aqua's refreshed brand identity presents a blend of professionalism and modernity, yet bringing out an exciting pop of colour. The illustrated key visuals consists of two different worlds where the natured-inspired colour palette are representations of the land and sea.
Blue Aqua's refreshed brand identity presents a blend of professionalism and modernity, yet bringing out an exciting pop of colour. The illustrated key visuals consists of two different worlds where the natured-inspired colour palette are representations of the land and sea.
Carefully picked and coordinated, these colours are then used to classify each product under individual categories distinctively where they can also be built into a cohesive visual to be used across Blue Aqua's touchpoints.
Brand Identity Guidelines
