FYNXT
DISCIPLINES
CLIENT
FYNXT
Branding, Logo Design, UI Design, Collaterals
CLIENT
FYNXT
CREATIVE TEAM
Shermin Ng (Lead), Celine Tuazon, Orlie Suverza Baek
FYNXT is a global technology company that empowers the digital future of financial institutions.
This rebranding repositioned FYNXT to be an experiential brand by effectively emphasising on the attributes of their technology, where it leverages on the immersive and integrated experience for its customers, redefining financial technology for the future.
The recommended brand essence, ‘Empowering Your Digital Future’, captures the innovative and intrinsic nature of the end-to-end digital platform solutions, communicating a uniquely trusted and transformative user experience.
This rebranding repositioned FYNXT to be an experiential brand by effectively emphasising on the attributes of their technology, where it leverages on the immersive and integrated experience for its customers, redefining financial technology for the future.
The recommended brand essence, ‘Empowering Your Digital Future’, captures the innovative and intrinsic nature of the end-to-end digital platform solutions, communicating a uniquely trusted and transformative user experience.
Brand Identity
FYNXT's refreshed brand identity presents a clean, modern and professional look. The graphic style is a direct adaptation of the brand's logo to establish a strong connection between the logo and the brand identity.
The logo symbol can be deconstructed into individual parts where it can be used alone or built into a seamless pattern to be used across FYNXT's touchpoints.
Brand Identity Guidelines
