Four Star Mattress Singapore
DISCIPLINES
Branding, User Research, UI/UX, Showroom Concept
CLIENT
Four Star Mattress Singapore
Branding, User Research, UI/UX, Showroom Concept
CLIENT
Four Star Mattress Singapore
CREATIVE TEAM
Shermin Ng (Lead), Nadiah Raman, Frederick Lee
Shermin Ng (Lead), Nadiah Raman, Frederick Lee
Originating from Singapore, Four Star, is a multi-award winning company. The brand has amassed a great deal of recognition for both manufacturing and supplying of quality mattresses.
The rebranding of Four Star Mattress focuses on building upon their current experiential brand positioning. The revised brand essence, “A Starstruck Experience”, showcases how Four Star Mattress is able to continually deliver a holistic brand experience that emphasises both the experiential attributes of the brand’s customer journey, along with the products offered. In doing so, Four Star is also able to drive it’s deliverables through it’s global expansion, while conserving the unique and experiential brand identity.
User-Centered Analysis
We conducted a user research for the Four Star e-commerce site to ensure that the reliability and validity of the developed concept was not compromised.
The rebranding of Four Star Mattress focuses on building upon their current experiential brand positioning. The revised brand essence, “A Starstruck Experience”, showcases how Four Star Mattress is able to continually deliver a holistic brand experience that emphasises both the experiential attributes of the brand’s customer journey, along with the products offered. In doing so, Four Star is also able to drive it’s deliverables through it’s global expansion, while conserving the unique and experiential brand identity.
User-Centered Analysis
We conducted a user research for the Four Star e-commerce site to ensure that the reliability and validity of the developed concept was not compromised.
Brand Identity
Thin organic abstract lines alongside lighthearted doodles are used to enhance the brand’s visual system, adding a touch of fun to Four Star’s identity. Versatile and adaptable, these graphics help to visually communicate a carefree and unique Four Star experience.
Showroom Design
Brand Identity Guidelines
