In collaboration with IBM iX for Singapore Design Week, this project aimed to create an interactive digital kiosk alongside a video that portrays the city of design and culture of Marina Bay Sands.

The term “Ingenuity of Seeing” refers to being creative and original which ties into the concept of tourists being able to create their own perception of what Marina Bay Sands means to them. This idea captures the details to bring Marina Bay Sands to life through the ingenuity of seeing.

Objective: Marina Bay Sands was regarded to be the most prominent key feature surrounding Marina Bay hence, fixating on Marina Bay Sands as our key concept, the objective of our idea is to deepen the tourist’s appreciation of Marina Bay Sands by creating a new visual experience.

The main idea was to create an immersive user experience with the use of an installation encapsulating a kiosk. A selection of visual elements will be presented inside of the kiosk where users are encouraged to piece their own image of Marina Bay Sands. With this kiosk, users could receive a physical copy of the postcard they created and also send their messages to their family and friends digitally through email function.